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In The News
Pros and Cons of Niche Marketing
August 6, 2018
Q: I have attended several sales seminars on niche marketing. In your opinion what are the major advantages and disadvantages of this marketing approach?
A: In a nutshell, a... Read more
In The News
What Does SCORE Stand For?
August 1, 2018
Q: I know that SCORE is an organization that provides counseling to small businesses, but why the name SCORE?
A: We get this question a lot from our many clients, so allow me... Read more
In The News
Staying Ahead of The Curve
July 2, 2018
QUESTION: With all the changes in technology and the way customers are gravitating to online sellers, how can a small retailer hope to compete?
ANSWER: This is a question I... Read more
In The News
Smart Employers Recognize the Benefits of a Multigenerational Workforce
June 19, 2018
QUESTION: I am a fifty something person with lots of experience and was recently laid off because of a corporate merger.
I am not having much luck in my job search and feel my... Read more
In The News
Five Tips to Ensure a Positive Sales Outcome
June 6, 2018
QUESTION: I spend an inordinate amount of time crafting what I believe is a compelling sales presentation. However, my success ratio leaves much to be desired. What else do I... Read more
In The News
Growth Versus Retention
May 23, 2018
QUESTION: I am a one person operation looking to grow my business. However, my current clients require a considerable investment of my time, which limits my ability to prospect... Read more
In The News
How To Make The Best Of A Bad Decision
May 7, 2018
How To Make The Best Of A Bad Decision
QUESTION: I am in a position of authority that requires me to make hard decisions that directly influence the success of our business. My... Read more
In The News
SIX SMALL BUSINESS MISTAKES TO AVOID
April 28, 2018
QUESTION: Of all the pitfalls in running a business, which do you consider the most common and how can I avoid making these mistakes?
ANSWER: As a small business owner, you... Read more
In The News
Social Conscience Builds Better Bottom Lines
April 11, 2018
Environmental, social, and governance issues, the contemporary term for which is “sustainability”, are now playing a much more prominent role in Corporate America. Consumers are... Read more
In The News
ARE YOU DERIVING ANY BENEFIT FROM YOUR COMPANY WEBSITE?
March 31, 2018
Q: I have invested a lot of time and money developing our company website. However, to the best of my knowledge, I can’t attribute one sale to this marketing tool. How do I turn... Read more
In The News
Thinking About Buying a Small Business?
March 20, 2018
Q: I am considering the purchase of a business. What information should I ask for from the current owner?
A: What you are asking is commonly referred to as doing your “Due... Read more
In The News
When is Failure Seen as an Option?
March 14, 2018
Interestingly, more and more articles in the business literature are embracing failure. Seems counterintuitive, right? So why is failure becoming so popular?
As Jeff Bezos, the... Read more