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Q: I have attended several sales seminars on niche marketing. In your opinion what are the major advantages and disadvantages of this marketing approach?  A: In a nutshell, a... Read more

  Q:  I know that SCORE is an organization that provides counseling to small businesses, but why the name SCORE? A:  We get this question a lot from our many clients, so allow me... Read more

QUESTION: With all the changes in technology and the way customers are gravitating to online sellers, how can a small retailer hope to compete? ANSWER: This is a question I... Read more

QUESTION:  I am a fifty something person with lots of experience and was recently laid off because of a corporate merger. I am not having much luck in my job search and feel my... Read more

QUESTION:  I spend an inordinate amount of time crafting what I believe is a compelling sales presentation. However, my success ratio leaves much to be desired. What else do I... Read more

QUESTION:  I am a one person operation looking to grow my business. However, my current clients require a considerable investment of my time, which limits my ability to prospect... Read more

How To Make The Best Of A Bad Decision QUESTION:  I am in a position of authority that requires me to make hard decisions that directly influence the success of our business. My... Read more

 QUESTION:  Of all the pitfalls in running a business, which do you consider the most common and how can I avoid making these mistakes?  ANSWER:  As a small business owner, you... Read more

Environmental, social, and governance issues, the contemporary term for which is “sustainability”, are now playing a much more prominent role in Corporate America. Consumers are... Read more

 Q: I have invested a lot of time and money developing our company website. However, to the best of my knowledge, I can’t attribute one sale to this marketing tool. How do I turn... Read more

Q: I am considering the purchase of a business. What information should I ask for from the current owner?  A: What you are asking is commonly referred to as doing your “Due... Read more

Interestingly, more and more articles in the business literature are embracing failure. Seems counterintuitive, right? So why is failure becoming so popular? As Jeff Bezos, the... Read more