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In The News

Find Your Customer’s “Pain”

September 3, 2018
Q: I am a local insurance agent and find it difficult to get my foot in the door when my prospective customer already has a long term relationship with someone else. Read more
In The News

Pros and Cons of Niche Marketing

August 6, 2018
Q: I have attended several sales seminars on niche marketing. In your opinion what are the major advantages and disadvantages of this marketing approach? Read more
In The News

What Does SCORE Stand For?

August 1, 2018
  Q:  I know that SCORE is an organization that provides counseling to small businesses, but why the name SCORE? Read more
In The News

Staying Ahead of The Curve

July 2, 2018
QUESTION: With all the changes in technology and the way customers are gravitating to online sellers, how can a small retailer hope to compete? Read more