A descriptive and data-driven visualization of your ideal customer is called a buyer persona. Learn how to use these personas to build your marketing plan.
Let’s explore how adopting digital strategies can help you establish a robust online presence, reach more potential customers, cement relationships with your existing customer base, and build brand awareness for your entire company
We surveyed a variety of marketing professionals and small business owners for their customer segmentation discovery tips. Here are their recommendations on how to define customer segments.
This continuation webinar will walk you through the steps of creating goals, tracking your data, and reviewing reports through Google Analytics. Read more
COVID-19 has not only changed human experiences, outlooks, and behaviors, but the crisis has also brought shifts in how and what consumers buy. Use this guide to continue to grow as the pandemic continues.
As the world continues to rely on virtual and hybrid events in the wake of the COVID-19 pandemic, small to mid-sized businesses can use this transition to their advantage. To accomplish this, small to mid-sized businesses can look to Broadway shows for inspiration.